Coach Josh Lozano
Founder & Director, WE-R1 Hoops
Built WE-R1 from the ground up. Years of head coaching experience at the high school varsity level. Process-driven, no shortcuts. The voice behind the WER1 way.
Player Development
developU
Individual skills training. Game-situation processing. Built by coaches who play the game and coach it at the highest level.
The session
- When
Mondays & Wednesdays - Cost
$40 per athlete, per session - Focus
Skill development with adaptive game-situation processing
Why developU
Skill is built rep by rep, but games are won by players who can read what’s in front of them and react. Every session works both: the fundamentals you’ll use forever, and the decision-making that separates good from great.
You train with two coaches who have lived it. Open to all positions. Co-ed. Bring water and a ball.
How we train
Stop drilling answers. Start designing problems.
Reps that look clean in a line don’t always show up in a game. Every developU session is built as a problem to solve, not a movement to repeat. We change the rule, change the space, or adjust for the player. The athlete learns to read what’s in front of them and pick a solution.
- 01Task
Change the rule
Limit dribbles. Require a paint touch. Force the driver to pass after creating an advantage.
- 02Environment
Change the space
Shrink the floor. Add a shot clock. Start from a disadvantage. Layer in transition pressure.
- 03Individual
Match the player
Adjust the challenge to the athlete’s size, experience, strengths, and next development edge.
Inside a developU session
- 01Small-sided games that create live reads.
- 02Advantage and disadvantage situations against real defenders.
- 03Guided questions instead of constant commands.
- 04Finishing, spacing, passing, and defending in context.
- 05Reflection: what did you see, why did you choose it, what’s the next read.
Perceive. Decide. Act.
Trained by
Coach Asia Avinger
Cerritos, CA · SDSU · Georgia (SEC) · Mildura Lady Heat
Local OC: Rosary HS CIF State D1 Champion, OC Player of the Year, ESPN 4-star recruit. Mountain West All-Conference at San Diego State, then two seasons starting in the SEC at Georgia (top 10 conference in assists). Now playing professionally for the Mildura Lady Heat in Australia. Communications major.